Why have a custom publication?
According to the Association of Magazine Media (known as MPA for its former name, Magazines Publishers Association), magazines drive brand metrics AND sales – both alone and in combination. Custom publishing significantly boosts the effectiveness of cross-platform campaigns.
Print generates highest lift in brand favorability and purchase intent.
Publishing, It’s What We Do.
Through engaging writing, dynamic design, and full-service project management, we listen to our clients and work with them to craft custom publishing solutions that bring their publications to life.
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Top Brands Using Custom Publication
Red Bull
The Red Bulletin initially started overseas in 2005, expanding to the U.S. 2011. Still going strong with a circulation of over 2 million, Red Bull demonstrates how to do a brand-based magazine right.
Uber
Uber’s publication features stories from both drivers and riders, focusing on location. Arriving Now and Momentum covers New York City, while Vehicle is exclusive to Seattle and Washington, D.C.
Airbnb
Airbnb joins the print magazine world with Pineapple, their 128-page offering, which is totally ad-free. Looking to create a premium experience, the magazine’s intention is to build a community creating strong brand associations between the startup and great adventures. Released in Seoul, London, and San Francisco with a run of 18,000 copies, more cities are on the horizon.
Rhapsody
Rhapsody launched almost six years ago and is still going strong. Hosted by United Airlines, it’s the premier connection to their first-class travelers. Complete with in-depth interviews from high-profile celebrities, it also features works of well-known contemporary authors.
Net-a-Porter
Sold in over 30,000 stores, Net-a-Porter has over 300 pages of fashion-driven content. Designed as a supplement to their e-commerce platform, the magazine has the advantage of having top-models partner with the brand. It’s the perfect merging of digital and print that makes an impact.
Apple
Apple is taking things a step further with its Apple News Plus platform. Loaded with hundreds of magazines and newspapers via a digital platform, this reinforces the strength of print publishing, negating the notion that people no longer like to read or prefer digital-only access.
Turnkey Publishing
We offer a full range of editorial, production, sales and distribution services.
Project Management
Our project management experts keep things organized from concept to completion.
Consulting
Our expertise is analyzing your needs and developing the plan for your project.
Marketing
Our expertise is analyzing your needs and developing the plan for your project.